Tag: impulse buying

Cost of ownership

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What is your favorite store? Mine is Home Goods. They have such cute things to make your cozy, neat nook. All these pretty boxes, labels, pillows… I can immediately imagine them in my house. I also imagine that my place starts to look like a design magazine; I already mentally turn the pages…

But then I come back to reality. I have only one medium-sized apartment, and it has just a limited number of walls and “nooks”. I cannot have all these fantastic design ideas implemented.

This thought helps. But what I found more appealing is the concept of Cost of Ownership. Think about it: as soon as you buy a thing, you take responsibility for taking care of it. The responsibility can be small (wipe out dust from a figure) or extensive (purchase insurance for your car), but still, you have it.

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Impulse buying: breaking habit to buy at once (part 2)

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In my previous post, I explain how the habit of buying works. If you missed Part 1, I would suggest looking through it to understand the terms from this post.

Change circumstances

The first step to battle a habit is to find its trigger (cue) and contentiously avoid it.

Analyze, what triggers your impulse buying. It can be a logo of your favorite store (BTW, it’s not only about seeing it, but it’s also about thinking of it; there is no difference between the seeing and thinking for your brain), it can be a particular repetitive situation (i.e. you are walking to subway after work passing stores), or you are switching to automatic buying when you are shopping for needed groceries.

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Impulse buying: breaking habit to buy at once (part 1)

Naked Soul2 Comments

Yes, we all are guilty in it: coming to a pharmacy to buy milk after work and come out with cosmetics (“I like the color of the eyeliner”), and a couple of chips packages (“I want to finally drop on my sofa and have the TV evening”), and detergent (“Well, I don’t really need it now, but this coupon offered so good deal”), and a couple of gums near cashier (” Eventually I need the gums”)… You know it: I’ve just blown away my planned dining out with my friend and have a batch of unneeded stuff. Or stepping out into luxury clothes store – and buy this awesome black shirt (“It fits me so well“)… Or (for me specific) going to book store: no way I can come out with no purchase…

Then the guilt came. Why on Earth did I decide to buy it? I don’t need the fifth black shirt, I have five of them in my closet!

I have good news: it’s not you, it’s your habit. The habits are widely researched lately, and there are proven methods of changing them. So let’s dig into details.

Continue reading “Impulse buying: breaking habit to buy at once (part 1)” →