Impulse buying: breaking habit to buy at once (part 2)

In my previous post, I explain how the habit of buying works. If you missed Part 1, I would suggest looking through it to understand the terms from this post.

Change circumstances

The first step to battle a habit is to find its trigger (cue) and contentiously avoid it.

Analyze, what triggers your impulse buying. It can be a logo of your favorite store (BTW, it’s not only about seeing it, but it’s also about thinking of it; there is no difference between the seeing and thinking for your brain), it can be a particular repetitive situation (i.e. you are walking to subway after work passing stores), or you are switching to automatic buying when you are shopping for needed groceries.

Continue reading “Impulse buying: breaking habit to buy at once (part 2)”

Impulse buying: breaking habit to buy at once (part 1)

Yes, we all are guilty in it: coming to a pharmacy to buy milk after work and come out with cosmetics (“I like the color of the eyeliner”), and a couple of chips packages (“I want to finally drop on my sofa and have the TV evening”), and detergent (“Well, I don’t really need it now, but this coupon offered so good deal”), and a couple of gums near cashier (” Eventually I need the gums”)… You know it: I’ve just blown away my planned dining out with my friend and have a batch of unneeded stuff. Or stepping out into luxury clothes store – and buy this awesome black shirt (“It fits me so well“)… Or (for me specific) going to book store: no way I can come out with no purchase…

Then the guilt came. Why on Earth did I decide to buy it? I don’t need the fifth black shirt, I have five of them in my closet!

I have good news: it’s not you, it’s your habit. The habits are widely researched lately, and there are proven methods of changing them. So let’s dig into details.

Continue reading “Impulse buying: breaking habit to buy at once (part 1)”